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Film & Entertainment
Sportvision Sportvision

Sportvision provides interactive solutions that personalize the viewer experience and provide branding opportunities across all forms of broadcast, interactive, and wireless media. The Challenge

Broadcasters display the yellow 1st and Ten™ line in televised football games.
Increasingly broadcasters and consumers are demanding more visually compelling effects to entertain and inform.

The Solution

Live broadcast solutions using NVIDIA graphics technology include: 1st & Ten™ (virtual yellow first-down line), behind-the-plate ads, RACEf/x (on-screen car performance data), GOLFf/x (highlights key elements of play on greens/fairways), and K Zone (virtual strike zone and pitch tracking).

The Impact

Sportvision is able to provide increased value to broadcasters including ABC, ESPN, NBC, Fox Sports, and Turner Sports (NASCAR, NFL, MLS, PGA TOUR), among others. The broadcaster passes ultimate viewing entertainment and pleasure to consumers.

More Information
For more information on Sportvision, please visit:

Images courtesy of Sportvision.