Mercedes-Benz and NVIDIA


Mercedes-Benz and NVIDIA
NVIDIA technology helps Mercedes-Benz with everything from car design to the creation of next-gen digital dashboards.
It’s changing the way Mercedes-Benz — the first to establish an outpost in Silicon Valley — designs, builds and sells automobiles.
Mercedes-Benz PROJECT DASH


For example, Mercedes-Benz, NVIDIA, and The Foundry — a company that develops creative software for visual effects, games and design artists — demonstrated how their joint efforts dramatically accelerate the process of creating a next-generation digital cockpit experience in the new Concept IAA vehicle.

Previously, designers first made renderings and then sent the assets to the engineers to program into the car. With NVIDIA’s automotive solutions and The Foundry’s “Project Dash” software, designers can create high-quality user interfaces and test them immediately inside the car.

To showcase this, Mercedes-Benz displayed the instrument panel from the Concept IAA vehicle, which can physically transform from a design mode to an aerodynamic mode. Using the NVIDIA automotive development platform, this vehicle cockpit highlights Mercedes’ next-gen, high-resolution, high frame rate, user interface concept, offering a glimpse into Mercedes-Benz’ car of the future.
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