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Zapak Brings NVIDIA PhysX To Gamers Across India


Vivek Padiyar
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Zapak Brings NVIDIA PhysX To Gamers Across India

MUMBAI/ DELHI/ BANGALORE, INDIA — JUNE 10, 2009 — Visitors to Zapak Gameplexes in 18 Indian cities have been experiencing realistic gaming like never before thanks to NVIDIA PhysX technology. Zapak PhysX Experience Centres immerse players in the hottest games like Mirror’s Edge and Cryostasis which use NVIDIA’s physics technology to bring their worlds to life.

NVIDIA PhysX adds a new dimension to gaming by making characters, objects and environments react realistically to the forces acting on them. For total heart-pounding, adrenaline-pumping immersion, the gaming environment has to ‘feel’ as real as possible – nothing breaks the mood like discovering, despite packing enough firepower to take out a small army, your character is powerless against a few boulders blocking the path ahead. With PhysX, those frustrations are a thing of the past – trees blow in the wind, glass shatters and explosions deform the landscape.

Zapak Gameplexes are India’s only iCafes offering a world-class gaming experience, so naturally they have been the first to adopt gaming’s hottest trend. “We pride ourselves on providing the very best gaming experience and that’s exactly what NVIDIA PhysX delivers,” said Rohit Sharma, Chief Operating Officer, Zapak Digital Entertainment Ltd. “Playing isn’t enough – our customers want to be totally immersed in the game, which is why we created these PhysX Experience Centres to provide the ultimate in gaming thrills.”

“Working with Zapak has been a great opportunity for us to bring PhysX technology to a wide audience,” adds NVIDIA’s Nishant Goyal, Sales Manager, South East Asia. “Zapak Gameplexes are one of India’s fastest growing youth entertainment destinations so we’re delighted to be helping them give their visitors an unforgettable taste of PhysX excitement.”

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NVIDIA (Nasdaq: NVDA) is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce® products, the professional design and visualisation market with its Quadro® products, and the high-performance computing market with its Tesla™ products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe, and the Americas. For more information, visit .

About Zapak Digital Entertainment Ltd
Zapak is India’s largest gaming company that addresses the complete value chain for Online Gaming. With currently over 6.5 million registered gamers is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world.  Zapak Gameplexes are the first of its kind, large-format dedicated gaming cafes with high- speed broadband and High-end PCs. There are 51 gameplexes present in 30 cities all across India to provide the Indian games world-class shared access. There will be about 500 Gameplexes all across the country in a year’s time. Zapak Games, the Licensing & merchandising arm of Zapak has created one of India’s largest retail distribution network with presence in over 4000 retail outlets across 50 cities all across India. Zapak Games has successfully distributed a lot of movie merchandise such as Bhootnath, Love Story 2050, Hari Puttar, Rock On and Drona. It has also launched merchandise around a popular TV animation called Bakugan. Zapak also plans to bring to India some of the world’s best MMOG titles by internationally renowned developers. There are plans to introduce at least 5-6 MMOG’s with 3 titles to be launched this year the first title in the series being ‘Crazy Kart’ in association with Shanda Interactive Entertainment Ltd. Zapak Live is the BTL arm of Zapak that does a large number of tournaments, championships, events and conferences around the gaming space.

Zapak Digital Entertainment Limited has started a gaming revolution in India. This gaming destination is now a buzzword amongst gamers (Newest Buzz Awards, ’08), reaching them across all possible touch points. At the Asia Brand Congress ’07 and then again in ‘08, under the category of Brand leadership in India, Zapak won the award for the Internet Business.

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Copyright © 2009 NVIDIA Corporation. All rights reserved. NVIDIA, PhysX, GeForce, Quadro, Tesla, and CUDA, are registered trademarks and/or trademarks of NVIDIA Corporation in the United States and other countries. All other company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated. Features, pricing, availability, and specifications are subject to change without notice.