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Gearbox Software Takes Aim At Immersive Entertainment With NVIDIA PhysX Technology


NVIDIA Corporation:

Varun Dubey
Product PR Manager - India


Gearbox Software Takes Aim At Immersive Entertainment With NVIDIA PhysX Technology

Gearbox Titles Brothers in Arms, Borderlands, and Aliens: Colonial Marines to Incorporate Cutting-Edge Physics Effects

SANTA CLARA, CA—AUGUST 25, 2008—NVIDIA Corporation today announced that Gearbox Software will incorporate support for NVIDIA PhysX™ technology in its upcoming game titles Borderlands, Aliens: Colonial Marines, and Brothers in Arms: Hell’s Highway to enhance the games’ visual immersive environments.

NVIDIA® PhysX technology consists of a robust physics engine, API, and middleware platform that give developers the ability to add additional levels of realism into their games across all major gaming platforms, including Nintendo Wii, Playstation 3, Xbox 360, and the PC. PhysX technology can run on either the CPU or any CUDA™ general-purpose parallel computing processor, including many current and all future NVIDIA GeForce® GPUs. But the massively parallel architecture in GeForce GPUs can handle 10 to 20 times more visual complexity than what’s possible today on a CPU alone and can leverage the best of both GPU and CPU architectures to deliver the ultimate experience to the user. More importantly, PhysX supports hardware scaling with the GeForce GPUs to deliver much faster performance and richer environments on multi-GPU gaming platforms.

“We are unilaterally supporting acceleration through NVIDIA PhysX technology for our 3D games: Brothers in Arms, Aliens: Colonial Marines, and Borderlands,” said Corrinne Yu, Director of Platform Technology at Gearbox Software. “Going forward, it just makes sense to leverage the inherent parallel architecture of NVIDIA GPUs for physics. This enables GPU acceleration for everything from rigid body collision, vehicle physics, collision with destructible pieces, and numerous simulation effects. Gamers will be able to experience characters, objects, and effects that dynamically move and interact in their environments as they do in real life.”

The first title in an all-new sci-fi action franchise, Borderlands combines the best elements of Gearbox Software’s famed first-person action titles with player customisation and vehicular combat to create an unprecedented gaming experience. Gearbox Software’s Aliens: Colonel Marines, is a first person shooter title retaining the atmospheric look and feel of the original films while leveraging next-generation technology to create an entirely new interactive Alien experience. Featuring unprecedented visuals and gameplay, Brothers in Arms: Hell's Highway drops gamers into the boots of a 101st Airborne paratrooper during Operation Market Garden, the largest Airborne operation of WWII. All three titles are scheduled soon for release.

“We are having a blast working with Gearbox on all of their upcoming titles,” said Roy Taylor, NVIDIA vice president of content relations. “NVIDIA PhysX technology is taking the world by storm, and Gearbox is at the front of the pack leading the charge for highly visual, immersive, and interactive environments. Now has never been a better time to be a gamer.”

NVIDIA PhysX technology is already included in more than 140 shipping titles for Sony Playstation 3, Microsoft Xbox 360, Nintendo Wii, and the PC. For more information on NVIDIA PhysX technology, please visit:

Editor’s Note: Corrinne Yu, Director of Platform Technology at Gearbox Software, will be at NVISION08 and is headlining a technical conference session entitled: “Case Study—Integrating PhysX into Games”on Wednesday, August 27th at 9:30 a.m. For a full list of technical conference sessions, please visit: // .

About Gearbox Software
Gearbox Software is an independent, award-winning developer of interactive entertainment responsible for best-selling titles on all major gaming platforms. By employing the industry's most talented people and using proven production methods, Gearbox creates games that are technologically advanced, creative and above all, fun to play. For more information on Gearbox Software, please visit:

NVIDIA is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce graphics products, the professional design and visualization market with its Quadro® graphics products, and the high-performance computing market with its Tesla™ computing solutions products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe, and the Americas. NVIDIA's inaugural NVISION 08 conference will be held August 25-27, 2008 in San Jose, California. For more information, visit and

Certain statements in this press release including, but not limited to, statements as to: the benefits, features, impact, and capabilities of NVIDIA GeForce GPUs, NVIDIA PhysX technology, and CUDA; and the impact of physics on video games are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: development of faster or more efficient GPUs by our competitors; development of more effective or efficient technology to drive physics acceleration in games; the impact of technological development and competition; design, manufacturing or software defects; changes in gamers' preferences and demands; unexpected loss of performance of our products or technologies when integrated into systems; as well as other factors detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission including its Form 10-Q for the fiscal period ended April 27, 2008. Copies of reports filed with the SEC are posted on our website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.


Copyright © 2008 NVIDIA Corporation. All rights reserved. NVIDIA, the NVIDIA logo, GeForce, Quadro, CUDA and Tesla are trademarks and/or registered trademarks of NVIDIA Corporation in the U.S. and other countries. Other company and product names may be trademarks of the respective companies with which they are associated. Features, pricing, availability, and specifications are subject to change without notice.

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NVIDIA, the NVIDIA logo, and Tesla, CUDA, Quadro, and GeForce are trademarks and/or registered trademarks of NVIDIA Corporation in the U.S. and other countries. Other company and product names may be trademarks of the respective companies with which they are associated.