Advanced Rendering

Advancing the State of 3D Visualization
Advancing the State of 3D Visualisation

NVIDIA is constantly advancing visualization by developing 3D rendering technologies that leverage the most advanced GPU architectures and compute languages. These include innovative solutions like Iray®, mental ray®, Material Definition Language (MDL), and DesignWorks™. Together, they range from the underlying technologies for building or accelerating custom rendering applications to complete rendering solutions shipping within leading 3D design, architectural and entertainment applications. These technologies combine the extreme compute power and reliability of NVIDIA GPUs with the scalability of NVIDIA® Quadro® VCA solutions to advance creative possibilities with the fastest possible rendering workflows.

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Watch how NVIDIA Iray® is creating a new reality in visual design with technologies that provide fluid realism and scalability. These tools will provide exciting new ways to create the ultimate environment in appearance and lighting as you craft and present your design.

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NVIDIA works with rendering companies in their GPU computing development and for feedback when designing future GPU architectures.

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What GPU Ray Tracing Partners Have to Say:

[With Iray] I instantly get a photorealistic feedback instead of waiting for a whole rendering to finish

André Masmeier, lead 3D artist,

With Iray we can see how sunlight interacts with the design over long stretches of time

Scott DeWoody, Creative Media Manager,

Implementing Iray for Rhino for creating our renderings solved a number of issues for my design requirements

Matthew Gueller, Sr. Industrial Designer,