Printer Friendly

NVIDIA and Freescale Collaborate To Deliver Reference Design for Windows Mobile 5.0 Platforms


Product PR:

Luciano Alibrandi
Director of Product PR EMEA
Tel: +33 1 55 63 84 92


NVIDIA and Freescale Collaborate To Deliver Reference Design for Windows Mobile 5.0 Platforms

Reference Design Combining NVIDIA MobileMedia Platform and Freescale i.MX Multimedia Applications Processors Speeds Development of Windows Mobile® Devices

COMPUTEX 2006—TAIPEI, TAIWAN—JUNE 7, 2006—NVIDIA Corporation (Nasdaq: NVDA), a worldwide leader in programmable graphics processor technologies, and Freescale Semiconductor announced they have collaborated on the design of a reference platform that will allow device manufacturers to develop multimedia-enabled products based on the Microsoft Windows Mobile 5.0 platform.

The NVIDIA MobileMedia Platform is a complete development kit containing all of the hardware and software components, with examples for delivering everything from smooth digital TV and video to high-fidelity audio and incredible 3D graphics for gaming. By combining the NVIDIA MobileMedia Platform with Freescale’s i.MX applications processors, this new solution offers original equipment manufacturers (OEMs) a rapid shortcut to the development of a new generation of handheld devices.

“The Windows Mobile 5.0 platform represents a turning point in the development of a new generation of converged mobile devices which combines the best characteristics of smart phones and media players,” said Berardino Baratta, general manager of multimedia applications division for Freescale Semiconductor. “With our i.MX processors and NVIDIA handheld graphics processing units (GPUs), OEMs will be able to rapidly optimise their designs to Microsoft’s multimedia-aware operating system and bring to market highly attractive, media-rich handheld devices.”

Freescale's i.MX multimedia applications processors are at the heart of the latest cutting-edge mobile phones running Microsoft Windows Mobile operating systems. Beyond the standard features found on cell phones and mobile entertainment devices, i.MX processors have earned the Microsoft PlaysForSure certification.

“Having the right processing resources is key to making this software infrastructure a useful tool. By bringing together NVIDIA handheld GPUs and Freescale’s i.MX processors in a pre-integrated, easy-to-implement reference design, OEMs and original design manufacturers (ODMs) can quickly develop a new breed of converged portable devices capable of handling the most demanding multimedia requirements,” said Philip Carmack, senior vice president of handheld GPUs at NVIDIA.

For more information on NVIDIA handheld GPUs and Microsoft’s Windows Mobile 5.0 platform, visit // For more information in Freescale’s i.MX applications processors, visit

NVIDIA Corporation is the worldwide leader in programmable graphics processor technologies. The Company creates innovative, industry-changing products for computing, consumer electronics, and mobile devices. NVIDIA is headquartered in Santa Clara, CA and has offices throughout Asia, Europe, and the Americas. For more information, visit

Certain statements in this press release including, but not limited to, the features, benefits, uses and capabilities of the NVIDIA MobileMedia Platform and the design for the reference platform, and the development of a new generation of handheld devices are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, delays in ramping new products into production, loss in performance or capabilities when our products are utilised with other products, changes in customer preferences or product uses, manufacturing or software defects, development of new technologies by our competitors, the impact of competitive products and pricing alternatives, changes in industry standards and interfaces, and other risks detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission including its Form 10-Q for the period ended April 30, 2006. These forward-looking statements speak only as of the date hereof. NVIDIA disclaims any obligation to update these forward-looking statements.