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NVIDIA to Showcase Innovative 3d Technologies and Products at CES 2005


NVIDIA Corporation:

Andrew Humber
European PR Manager

Product PR:

Luciano Alibrandi
Director of Product PR EMEA
Tel: +33 1 55 63 84 92


NVIDIA to Showcase Innovative 3d Technologies and Products at CES 2005

Line-Up of Cutting-Edge Digital Devices Demonstrates Broad Reach of NVIDIA Technologies, from Mobile Entertainment to Car Info-tainment Systems

BANGALORE, INDIA — january 5th, 2005 — NVIDIA Corporation (Nasdaq: NVDA), a worldwide leader in graphics and digital media processors, will showcase a diverse line-up of innovative digital devices powered by NVIDIA® technologies at the 2005 International Consumer Electronics Show (CES). CES, the world’s premier technology trade show, takes place January 6-9 at the Las Vegas Convention Center.

From its booth (South Hall #35311), NVIDIA will highlight its 3D graphics and digital media processing technologies through a display of new consumer devices, from wireless handsets, mobile entertainment devices and videogame consoles, to set-top home entertainment systems and high-performance multimedia PCs.

In addition, the Company will also display for the first time a new approach to in-car 3D info-tainment. NVIDIA has worked with a number of partners (UCLA and Pelican Mapping) to build an integrated, innovative device which will allow the user to map, track, communicate and entertain - all from the driver seat of the car.

“Interactive, real time 3D graphics and imaging are playing an increasingly important role in the next generation of consumer electronics devices. An entirely new level of visual quality is enabled by NVIDIA graphics and digital media processors,” said David Roman, vice president of corporate marketing at NVIDIA. “Our CES showcase demonstrates how NVIDIA technologies are being used to power a variety of innovative new devices across a wide range of applications.” .

Among the NVIDIA technologies on display in the NVIDIA booth at CES include:

  • NVIDIA GeForce™ 6 Series of graphics processing units (GPUs), the latest-generation of the Company’s flagship product line of award-winning GPUs for desktop and notebook PCs;
  • NVIDIA GoForce™ wireless media processors (WMPs), the NVIDIA family of WMPs, broadly adopted by leading cell phone manufacturers.
  • MXM technology, a consistent graphics interface enabling interchangeable graphics cards in notebook PCs;
  • NVIDIA TurboCache™ technology, a patent-pending approach to system memory management;
  • NVIDIA PureVideo™ technology, an advanced combination of hardware and software that significantly improves the capabilities of the PC as a video playback device;
  • NVIDIA SLI™ technology, a revolutionary approach to scalability and increased performance.

NVIDIA Partner Demonstrations

To demonstrate the benefits and widespread adoption of NVIDIA technologies, the Company has aligned with many of its partners to feature NVIDIA technologies working across key categories including: Next-generation 3D Entertainment, High-performance PC Gaming and Portable Computing. Products on display inside the NVIDIA booth include:

  • Gizmondo game pad, the first handheld gaming device to leverage the power of the NVIDIA GoForce 3D 4500 WMP;
  • Phantom Game Service, the first end-to-end, on-demand game service from Infinium Labs;
  • Sphere PC, one of the world’s first round PCs;
  • Voodoo SLI, a high-performance desktop PC from VoodooPC that pushes NVIDIA SLI technology to extreme levels of performance;
  • Opticality 3D display, a “holographic-like” display that projects images in “true” 3D.

Game publishers Electronic Arts and Ubisoft will be stationed inside the NVIDIA booth to preview some of the hottest PC games of 2005, including Battlefield 2™. Tom Clancy’s Splinter Cell® Chaos Theory will also be on display with daily demonstrations by the “Frag Dolls,” a popular all-female gaming clan.

NVIDIA Speaking Events

In addition to the Company’s booth showcase, NVIDIA executives will participate in a number of events and panel sessions taking place at the show, including:

  • CES Unveiled press-only preview event (January 4 at 4PM in the South Hall, room S226);
  • “The History of Games: From Pong to the Multiplayer Visualised Experience” panel session (January 5 at 10:45AM in the North Hall, room N262);
  • “Game Power on the Inside: Chips, Optical Technology and Microprocessors” panel session (January 5 at 12:30PM in the North Hall, room N262);
  • “Inside the Digital Set-top Box” panel session (Enabling Technology Forums, January 5 at 4PM at the Riviera Convention Center);
  • “Digital TV – Its Components and Market Forecast” panel session (Enabling Technology Forums, January 7 at 9AM at the Riviera Convention Center);
  • “Media Center Strategies – Blueprint for Success” panel session (Enabling Technology Forums, January 7 at 11AM at the Riviera Convention Center).

NVIDIA Corporation is a market leader in visual computing technology dedicated to creating products that enhance the interactive experience on consumer and professional computing platforms. Its graphics and communications processors have broad market reach and are incorporated into a wide variety of computing platforms, including consumer digital-media PCs, enterprise PCs, professional workstations, digital content creation systems, notebook PCs, military navigation systems and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 2,000 people worldwide. For more information, visit the Company’s Web site at

Certain statements in this press release, including any statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products and the Company's dependence on third-party developers and publishers. Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Certain Business Risks," for a fuller discussion of these and other risks and uncertainties.

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