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Yahoo! Music and NVIDIA Introduce “Yahoo! Artist Mods” For Music Video Fans

 
 

NVIDIA Corporation:

Andrew Humber
European PR Manager
NVIDIA Ltd
ahumber@nvidia.com

Product PR:

Luciano Alibrandi
Director of Product PR EMEA
Tel: +33 1 55 63 84 92
lalibrandi@nvidia.com

FOR IMMEDIATE RELEASE

Yahoo! Music and NVIDIA Introduce "Yahoo! Artist Mods" For Music Video Fans

Disturbed and Tommy Lee Kick Off Programme to Mix Music Videos and Video Games

SANTA MONICA, CA and Theale, England -- DECEMBER 8, 2005-Yahoo! Music, the Internet's number one site for music content, and NVIDIA Corporation (Nasdaq: NVDA) today announced "Yahoo! Artist Mods," a new programme that lets consumers create unique animated music videos by combining hot music titles with interactive digital animation.

Yahoo! Artist Mods premiered with two videos: "Just Stop" by Disturbed and "Good Times" by Tommy Lee. Three more videos, including ones featuring platinum artists Sean Paul and Lil' Wayne, will follow in the upcoming weeks to complete the five-part series.

"Yahoo! Artist Mods is the perfect blend of two favorite pastimes - watching music videos and playing video games," stated Dave Goldberg, general manager of Yahoo! Music. "We're excited to be the first to bring this cutting-edge technology online and give users control of their music content experience."

Yahoo! Artist Mods showcases today's coolest music video artists using digitized models of the artists, stage sets, and instruments. To become "virtual directors," with control over backgrounds, lighting, and camera angles, users can download the ModMaker rendering engine from the NVIDIA nZone Web site http://in.nzone.com/object/nzone_artistmods_home_in.html Once a new video is finished, users can replay their creation and share it with a friend by email. ModMaker was developed for Yahoo! Music by Big Bear Entertainment using NVIDIA Quadro® professional graphics technology. ModMaker achieves optimal performance when played back on PCs equipped with NVIDIA® GeForce® graphics. Tony Shiff, president of Big Bear Entertainment, commented: "NVIDIA gave us the power to create fully animated music videos in weeks, rather than months."

Yahoo! Music will promote Yahoo! Artist Mods throughout the extensive Yahoo! network, including frontpage placement on Yahoo!. The selection of digitized music videos will be updated regularly at http://music.yahoo.com/promos/artistmods, a click away for the more than 23 million unique users who visit Yahoo! Music each month. Yahoo! Artist Mods will also join the rest of Yahoo! Music videos in high rotation.

About Yahoo! Music
Yahoo! Music (http://music.yahoo.com) offers user the most comprehensive music-related content, features and information available online. Yahoo! Music provides a wide selection of streaming audio, the Web's largest collection of music videos, Internet radio, exclusive artist features and music news covering all genres of music to Yahoo! visitors.

About NVIDIA
NVIDIA Corporation is a worldwide leader in graphics and digital media processors. The Company’s products enhance the end-user experience on consumer and professional computing devices. NVIDIA graphics processing units (GPUs), media and communications processors (MCPs), and wireless media processors (WMPs) have broad market reach and are incorporated into a variety of platforms, including consumer and enterprise PCs, notebooks, workstations, PDAs, mobile phones, and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 2,000 people worldwide. For more information, visit the Company’s Web site at www.nvidia.in.

Certain statements in this press release including, but not limited to, statements as to our relationships with customers and partners in the film industry and the features, benefits, performance and capability of the NVIDIA Quadro FX are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, delays in ramping new products into production, adoption of other technologies or products by those in the film industry, manufacturing defects, incompatibility of technologies, reliance on third-party manufacturers, the impact of competitive products and pricing alternatives, n changes in the film industry standards, our dependence on third-party developers and other risks detailed from time to time in the NVIDIA reports filed with the Securities and Exchange Commission including its Form 10-Q for the quarter ended October 24, 2004. These forward-looking statements speak only as of the date hereof. NVIDIA disclaims any obligation to update these forward-looking statements.

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Copyright © 2005 NVIDIA Corporation. All rights reserved. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated. Features, pricing, availability, and specifications are subject to change without notice.

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