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NVIDIA and Hybrid Provide Expanded 3D Infrastructure for Mobile Phones

 
 

NVIDIA Corporation:

Andrew Humber
European PR Manager
NVIDIA Ltd
ahumber@nvidia.com

Product PR:

Luciano Alibrandi
Director of Product PR EMEA
Tel: +33 1 55 63 84 92
lalibrandi@nvidia.com

FOR IMMEDIATE RELEASE

NVIDIA and Hybrid Provide Expanded 3D Infrastructure for Mobile Phones

NVIDIA Supports Vertically Integrated JSR 184 Accelerated by OpenGL ES; Creating Comprehensive 3D Content Platform for NVIDIA GoForce GPUs

BANGALORE, INDIA-OCTOBER 28, 2005-NVIDIA Corporation (Nasdaq: NVDA), a worldwide leader in programmable graphics processor technologies, announced today that the company is working with Hybrid Graphics Ltd. to deliver a one-stop, native-accelerated 3D API stack for mobile phone manufacturers and developers.

Until now, mobile phone OEMs would typically purchase silicon and high-level software from different vendors - increasing integration time and reducing system performance. By integrating Hybrid's high-level M3G (JSR 184) solution over the optimised OpenGL® ES drivers for the NVIDIA® GoForce® family of graphics processing units (GPUs) for wireless handsets, NVIDIA can now immediately provide developers with a seamlessly optimised and supported 3D graphics platform.

"The collaboration between NVIDIA and Hybrid marks the introduction of one of the industry's first truly integrated, fully optimised Java 3D graphics API solutions offered by a GPU vendor," said Neil Trevett, vice president of embedded content at NVIDIA. "Handset manufacturers can now rely on a single vendor for a full suite of optimised high and low-level 2D and 3D graphics APIs for their developer community. This is the beginning of a long term relationship where our two companies will work together to provide leading-edge, integrated, open standards-based media API solutions to the wireless industry."

Through this partnership, NVIDIA will expand its software development toolkit for mobile phones by integrating Hybrid's Mobile Framework V6 - which includes support for OpenVG™ 1.0, a SVG (scalable vector graphics) Tiny player, and Java bindings for both OpenGL ES (JSR 239) and SVG (JSR 226).

"Both Hybrid and NVIDIA are focused on delivering technology that fundamentally transforms the wireless market. Hybrid's experience and quality in delivering 3D and 2D graphics software technology to consumer electronics devices is unmatched, and NVIDIA has been a pioneer in the world of hardware media processing for over a decade - we believe it's a perfect partnership," said Panu Wilska, vice president of sales and marketing at Hybrid Graphics. "Through this close collaboration, we are working to raise the bar for integrated hardware and software platforms to enable higher quality and better performing Java- and Open GL ES-based 3D content on millions of mobile devices."

About Hybrid Graphics Ltd.
Hybrid Graphics of Helsinki, Finland is the market leading embedded 3D graphics software provider. It has over 10 years of experience in developing graphics technology solutions for consumer devices, releasing the first official OpenGL ES API software implementation in 2003. It actively participates in several Java JSR standard groups and is a board member of the Khronos Group, a consortium responsible for OpenGL ES and other relevant graphics standards for embedded devices. Hybrid's clients are leading device and hardware manufacturers, who currently command over half of the total mobile phone market. The clients include Nokia, Ericsson, Philips, Samsung, Symbian, TTPCOM, Esmertec, Bitboys, and Fathammer. For more information see www.hybrid.fi

About NVIDIA
NVIDIA Corporation is a worldwide leader in graphics and digital media processors. The Company’s products enhance the end-user experience on consumer and professional computing devices. NVIDIA graphics processing units (GPUs), media and communications processors (MCPs), and wireless media processors (WMPs) have broad market reach and are incorporated into a variety of platforms, including consumer and enterprise PCs, notebooks, workstations, PDAs, mobile phones, and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 2,000 people worldwide. For more information, visit the Company’s Web site at www.nvidia.in.

Certain statements in this press release including, but not limited to, statements as to our relationships with customers and partners in the film industry and the features, benefits, performance and capability of the NVIDIA Quadro FX are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, delays in ramping new products into production, adoption of other technologies or products by those in the film industry, manufacturing defects, incompatibility of technologies, reliance on third-party manufacturers, the impact of competitive products and pricing alternatives, n changes in the film industry standards, our dependence on third-party developers and other risks detailed from time to time in the NVIDIA reports filed with the Securities and Exchange Commission including its Form 10-Q for the quarter ended October 24, 2004. These forward-looking statements speak only as of the date hereof. NVIDIA disclaims any obligation to update these forward-looking statements.

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Copyright © 2005 NVIDIA Corporation. All rights reserved. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated. Features, pricing, availability, and specifications are subject to change without notice.

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